Conclusion
How do we start?
The Design narrative
COMPetitor analysis
Design solutions
IMproving the session feedbacks
Long term motivation strategies
Slashing stress and attrition at your work :
dhyana Enterprise
An enterprise solution from dhyana to help the employees to mitigate stress and to support the corporates to improve workplace wellbeing.
RESEARCH
This project allowed me to lead a team to develop an overall enterprise solution for workplace well-being and to pitch the idea to leading companies such as Linkedin.
Through competitor analysis, market research, and interviews with employees and employers, I guided the team to gain valuable insights into workplace wellness needs. Based on these insights, we developed strategic approaches to design a minimum viable product (MVP) that not only meets the current needs but is also scalable for future enhancements.
This iterative and user-centered research process ensured that the final product is well-aligned with the expectations of both employees and employers, ultimately fostering a healthier and more productive work environment.
IDENTIFYING WHAT MATTERS:
We summarised the relevant insights and opportunities from the affinity map to create an Impact map.
This streamlined our efforts to create a minimum viable product. (MVP)
WHY IMPACT MAPPING:
The opportunities that were plotted in the quick wins section helped us to create the MVP
The incremental was considered for 2nd phase
Money pit to stay away in the initial stage
The features under big bets was important to stay ahead of the competitors
APPROACH 01
APPROACH 02
BUSINESS GOALS:
Dhyana has proven effective in reducing stress and improving overall wellbeing. An enterprise solution will efficiently expand the user base and enhance brand outreach.
USER GOALS:
For the corporates, dhyana helps to boost productivity and employee wellbeing. For the employees, to be more calm, happy, focused and to manage stress well.
UX GOALS:
A platform for corporates to track employee wellbeing and mental fatigue. For employees, easy access to meditation and mental support through workplace integration with Dhyana.
WHY?
WHAT?
HOW?
One will handle corporate user research, other will focus on employee interactions, we should also include the stakeholders in the process.
From our initial research, it is safe to conclude that employers would like to track productivity and workplace wellbeing.
How do we ensure that our research remains user-centric?
Alright team, let's dive into our goals for Dhyana. Keep in mind that we have a completely different user base. Let's kick off with scheduling interviews and focus groups. Welcoming any suggestions on the same.
Great question. Keep the user at the centre of research. Let's use empathy maps to track their emotional journey and create user personas that reflect the diverse needs of our audience. We should also validate frequently with real users.
Sounds like a plan. we have already contacted some HRs and employees who are willing to coordinate with our research within our company. Let's aim to conclude the initial research in 4 weeks.
Yes, since we identified the market pains and what are essentials in creating an MVP, we can start focusing the needs of the employee. While we narrow down, both the employer solution and employee solution should be unified.
Our narrative should be Improving the workplace wellbeing with dhyana meditations along with extended mental support.
Let’s take a look at the employee and employer journey map. We can create the personas after that, along with routine tracking.
THE CONTEXT
Employees are struggling to balance work and personal life, leading to stress, reduced productivity, and high attrition rates.
PROBLEM STATEMENT
Lead UX Researcher
Product Strategist
6 months
Corporate employers who need to improve workplace wellbeing and employees who want to reduce stress.
MY ROLE
TARGET AUDIENCE
TEAM
TIMELINE
Direct competitor:
Similar customer + Similar problem + Similar solution.
Different problem:
Similar customer + Different problem + Similar solution.
Different customer:
Different customer + Similar problem + Similar solution.
Different solution:
Similar customer + Similar problem + Different solution.
IMPACT MAPPING
Very important opportunity
Important opportunity
Least important opportunity
IDENTIFIED GAPS
The most important finding was to create a flexible product with great value plans
The employees need privacy and the product must be integrated into their busy schedule
The employer needs validation that the product is impacting the worker’s productivity
Integration of Headspace to Microsoft Teams was widely accepted and expanded their user base
dhyana meditation tracking should be the core offering to the employees (USP)
SUMMARY
We conducted competitor analysis with existing solutions in the market. We tracked down the important opportunities and to differentiate dhyana with our USP. An affinity map was created to categorise the findings. The map was further developed into an impact map to pinpoint the MVP requirements.
Competitor_analysis. pdf
Location: google drive
USER PERSONAS
ROUTINES
Anna
Stress level: Medium
Age: 23
Marital status: Bachelorette
Profession
Mid level. Software Developer.
Goals
To improve confidence; stop self-doubting.
Motivations
To work up the career ladder.
Frustrations
Feels a lack of confidence to complete tasks.
Total time
Sparable time
Activity
Time
6 AM
30 MIN
Yoga
Riding bike
Socialising
Meetings
Peak work
Work overtime
Smoking
Smoking
Family time
Riding bike
Socialising
Socialising
Watch TV/ Social media
5 MIN
5 MIN
3 HRS
20 MIN
8 AM
9 AM
11 AM
1-2 PM
4 PM
5 PM
6 PM
11 PM
Time that can be spent
Free time activities
Most stressed
Wake up
Travel to office
Start work
Break
time
Lunch break
Evening Break
Travel back home
Reach home
Sleep
Freetime
George
Stress level: High
Age: 26
Marital status: Married
Profession
Human Resource
Manager
Goals
To cope with the loss of a loved one.
Motivations
To get back to normal life.
Frustrations
Distractions and feeling down affects work.
Activity
Time
7 AM
5 MIN
40 MIN
Listening music
(bus travel)
Social media
Socialising
Social media
Meetings
Preparing the day
Peak work
Scheduling
Finish work before EOD
Snacking
Cooking
Social media
Socialising
Socialising
Watch TV
5 MIN
5 MIN
40 MIN
2 HRS
30 MIN
8 AM
9 AM
11 AM
1-2 PM
3-3:15 PM
5 PM
6 PM
10 PM
Time that can be spent
Free time activities
Most stressed
Wake up
Travel to office
Start work
Break
time
Lunch break
Evening Break
Travel back home
Reach home
Sleep
Freetime
Freetime
Freetime
From analysing the employee schedule, the best strategy was to integrate dhyana to their workplace collaboration platform.
WORKPLACE INTEGRATION
The slack bot nudged the user to track how they were feeling, based on different levels of stress identified over time, they were recommended meditations or consultations.
MOOD ANALYSIS
dhyana collaborated with wellness partners and therapists to support the employees 24x7.
CONSULTATION
The interviews with corporate employers highlighted the need to design a platform to identify stress levels in various sector of a company and insights to reduce attrition rates.
OVERALL WELLBEING
The dashboard reflected the mood and employee engagement with dhyana and how it impacted their productivity.
ENGAGEMENT AND IMPACT
We ensured complete privacy to the employee by only offering the overall team statistics to admins.
USER PRIVACY
Employee_journey. pdf
Location: google drive
Employer_journey. pdf
Location: google drive
